SMM & Online Shopping union formed!
Instagram’s analytics show that 1/3 of stories viewed are posted by businesses. They are savvy to the fact that a good portion of activity taking place on their platform is social media marketing. Launching this feature is smart move by Instagram to stay on top of the obvious trend on their platform, fashion.
This platform is a playground for the visually driven millennials, who often share their outfit of the day (#ootd). This feature streamlines social media marketing into sales more effectively than before. Consumers are more likely to visit business web pages if it’s a click away, as opposed to exiting the app and doing a google search.
The social media mogul has been in talks of launching a stand alone Instagram shopping app if the feature proves to be successful. Only time will tell how effective this new social media marketing tool will be!
https://marketingland.com/instagram-rolls-out-shopping-in-stories-globally-launches-shopping-channel-in-explore-248264
This platform is a playground for the visually driven millennials, who often share their outfit of the day (#ootd). This feature streamlines social media marketing into sales more effectively than before. Consumers are more likely to visit business web pages if it’s a click away, as opposed to exiting the app and doing a google search.
The social media mogul has been in talks of launching a stand alone Instagram shopping app if the feature proves to be successful. Only time will tell how effective this new social media marketing tool will be!
https://marketingland.com/instagram-rolls-out-shopping-in-stories-globally-launches-shopping-channel-in-explore-248264
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